Managing Partner, London, Mark is an entrepreneurial leader who has run his own agency.

Mark Smith

Managing Partner

The thing I love most about my job is… the opportunity to tackle a clients’ business challenge, and not just answer a brief.

We’ll make work people welcome into their lives if… we truly allow ourselves to focus on finding that nugget of insight that leads to great creative.

Before LIDA I… ran my own agency.

Outside of LIDA I… I’d like to say I embark on many exhilarating and impressive feats, but I don’t. I do something much harder and more rewarding… running around after my 3 kids!

I want a robot that… has all the answers.