Goodman first joined LIDA in 2010, and was made Managing Director in 2014, when LIDA earned the title of Campaign Agency of the Year.
In 2016, he became Partner and President of LIDA New York, founding LIDA’s successful US expansion following its purchase of digital customer experience agency MCD & Partners.
Goodman returned London in January 2018, taking on leadership of the UK business
As part of his new position, Goodman will take on responsibility for further expansion of the LIDA network.
The news follows a raft of new business wins for LIDA’s UK office in the last year, including AXA, Hotels.com, Stansted Express and The Football Association.
Moray MacLennan, CEO, M&C Saatchi Worldwide, said of Goodman’s promotion: “LIDA
continues to be a hugely important part of our Group offering, and we’re delighted to have
someone of Jonathan’s calibre at the helm. He understands the core ingredients needed to
grow a successful agency, as we’ve seen with his successful launch of the New York office.
I’m looking forward to seeing the next chapter of LIDA’s development.”
Jonathan Goodman, new CEO, LIDA, added: “LIDA has an infectious desire to win and push
for the very best work. Having successfully taken this approach to the US, I am thrilled to
bring my learnings back to the UK. LIDA runs through my veins, and I can’t wait to get stuck
in to the challenge of redefining and reinvigorating the agency for the future.”