LIDA London brings home Experian CRM account in tightly fought contest.

LIDA set to humanise credit scores and credit comparison.

LIDA London is delighted to welcome Experian as its newest client.

Following a hotly contested competitive pitch in late 2018, the agency landed the customer business for the UK’s biggest credit scoring agency.

LIDA’s remit will include digital acquisition, programmatic advertising, social and customer communications.

Chief Creative Officer Ben Golik said of the win, “It’s a joy to land a client at such an exciting point in their transition from business service brand to a truly customer-facing offering. Turns out there is a lot of emotion wrapped up in credit scores and applications, and we look forward to exploring this as we further develop the human side of Experian.”

Head of Marketing Gabriella Neudecker said of the appointment,

“We are delighted to be working with LIDA. They blew us away with their clarity of thought on our customers, we can’t wait to start seeing the impact of their work.’’

LIDA will work alongside brand agency BBH to take the recently launched “Data Self” creative platform forward.