LIDA’s Sydney office has launched a new data consultancy, Magic Beans, to meet the growing needs of its national client base.
Victoria Curro, Managing Director LIDA Sydney, said of the launch: “We already work with some of Australia’s largest data sets on problems big and small, so it made sense to bring our specialists together under a single banner and invest in their future.
Magic Beans will have four key areas of focus: data visualization, data engineering, data science and marketing technology services.
Lucy Acheson, Head of Data Strategy, added: “This is about scaling up my absolute passion. Magic Beans is my name for the awesomely valuable nuggets hiding in raw data, that once found become the actionable insights that transform a business.”
LIDA Sydney works with clients including Commonwealth Bank, Woolworths, Lexus and Fairfax Media.