With important lessons for brands and businesses looking to grow and get ahead hear the business transformation case study ‘Be more Gucci’. At the breakfast you’ll discover…
- How creativity can turn around the fortunes of a business
- How luxury has become inclusive without losing its exclusivity
- How to tempt new audiences without losing old ones
- How breaking brand guidelines can unlock opportunity
- How to create culture, not just steal it
Thursday 7th November – 8:30AM Coffee & Croissants, 9:00AM Presentation & Panel, 10:15AM Close
Our business transformation case study panellists include; Dylan Jones Editor of GQ, Ben Golik Chief Creative Officer of LIDA and Kristy McCready Global Director of PR, Media & Marketing Services of Walgreens Boots Alliance
House of St. Barnabas. 1 Greek Street Soho London W1D 4NQ
Nearest Station is Tottenham Court Road
RSVP to Christi.tronetti@lida.com